Adidas and Nike have been two major sporting goods manufacturers worldwide fight for market, China's increasing consumption of sports apparel sporting crowd
to become two giants of the place of strategic importance, while the Beijing Olympic Games will allow They develop the China market with new opportunities.
The Beijing Olympic Games sponsor Adidas has designed for the hosts and volunteers receiving awards in sports teams clothing, Group CEO Herbert Hainer has
long been contemplating on how to in the Chinese market of more than Nike; and Nike, Inc. also intends to take the opportunity the Olympics closer to
Chinese consumers, the company offers 22 events the Chinese national team match clothing, while only the United States national team to provide 14 sports
apparel.
