Sportswear giant Nike (Nike) fail to continue to escape the impact of economic recession, the fourth-quarter sales figures have been the first time, reflects the impact of the global slowdown in the company. The company's fourth-quarter sales fell 2.3%. Impairment expenditure resulted in lower than expected corporate earnings, high profit margins declined slightly. Nevertheless, for a mass market high-quality high-value products, companies, these data are still looking surprisingly healthy. However, its the next few months, "futures" growth - pre-sale value of the products - is a more substantial slowdown. Nike's management has said that the future will be even greater pressure on profit margins.
According to the research data shows that the Chinese market in recent years, the three major brands such as Nike, Adidas, Li Ning, the market share of 21%, respectively, 20%, 17% between Nike and Adidas is only one percentage point gap between the . The data also show that China has become the largest overseas market for Nike. Nike in China for over 4000 stores, sales in China last year, more than 1.1 billion U.S. dollars, an increase of more than 50%, higher than 26% in the Asia Pacific region the average growth rate. According to statistics, China now has 144 contracts Nike OEM factory, Nike, the world's 185 key plants in 57 located in China. Nike for the Chinese market is very fancy, 2009, Nike's global strategic layout for the Chinese market is very fancy. From Nike's global business, today announced a new regional structure, the China market has become more important keywords.
